Staysure​

Strategy

We developed a white-label iFrame called Staysure Holiday Pass, providing customers with 12 months of digital benefits across travel, leisure, dining and entertainment. The initiative was designed to complement Staysure’s September summer sale, providing an additional incentive alongside discounted travel insurance policies while giving customers value throughout the year.

By combining Staysure’s travel insurance offering with a cost-effective rewards proposition, customers were able to access savings on hotels, days out and everyday experiences, encouraging them to make the most of their policy while keeping them engaged with the Staysure brand. The wider range of rewards also helped transform the proposition from a one-off travel benefit into an ongoing, year-round engagement tool.

Results

The campaign delivered a doubling of Staysure’s normal customer acquisition rate compared to BAU added-value activity, demonstrating the impact of a relevant reward proposition in driving new customer acquisition. The Staysure Holiday Pass also achieved strong activation rates, with customers actively engaging with the benefits available through the portal. Customer feedback was positive, particularly around the added value and ease of use of the platform, with the campaign achieving a 30% engagement rate.