We provided a reward to deliver value beyond price for both new and existing Plenty customers

Plenty needed a rewards campaign that provided a loyalty element for customers, whilst also encouraging brand switching and demonstrating emotive value wrapped up in a simple redemption mechanic running across Asda, Tesco, Sainsbury’s, Waitrose and Wilko.

We provided Kids Pass memberships to redeeming customers alongside other rewards such as Hello Fresh, Rakuten TV, Forest Holiday discounts and more.