An exclusive partnership that became O2’s biggest ever Christmas campaign

O2 needed an added-value offer that would deliver standout versus the other networks to drive PAYM contracts as well as PAYG activations during the festive period.

We provided Popcorn Pass – a members-only cinema ticket discount partner, offering up to 40% off ticket prices with no time or date restrictions at over 200 cinemas nationwide.

The promotion featured on digital 6 sheets, print and press, digital adverts, in-store POS and in the O2 voice channel. 10k passes were given away each week and a total saving of £322k delivered to O2 customers.