MyProtein were looking to increase basket spend in the run up to Christmas. With cinema releases aplenty, Popcorn Pass was the ideal incentive

The spend level was initially set to increase basket spend to £30 but within 3 days the qualification level was increased to £50 due to the take up of the offer.

The results showed that their customers chose Popcorn Pass over Now TV subscriptions due to the perceived value of the reward at a time of year when blockbuster cinema movies like Star Wars were released.