We delivered the best performing campaign for Everyone Active customers booking kids swimming lessons
Everyone Active is one of the UK’s leading operators of local authority leisure facilities. They operate 150+ leisure centres and facilities across the UK.
The campaign which was launched in December 2019 and is running until 31st March 2020, has worked incredibly well so far, seeing a 28% redemption rate.
News of the reward was sent to all families via email and they also had to be holders of an ‘Everyone Active’ card to receive the offer – This of course drove traffic to sign up for the card as well as a big uplift in parents signing up for the swimming lessons. We’re running this campaign again in July 2020 on a national scale as well as looking at their fitness offering!