Dolmio were looking for ways to unlock incremental feature and drive volume in 2021. We provided them with their first ever on-pack promotion in the shape of Kids Pass.
DRG developed the on-pack promotional concept ‘Dolmio Days Out’, providing customers who purchased a jarred product of Dolmio with a free 3 month Kids Pass.
We also secured additional value overlays in the shape of chance to win tickets and prizes to the likes of cinemas, days out and staycation partners in order to drive exclusive incremental feature in-store.
The campaign, to be supported by a full in-store POS campaign, influencer / social campaign and on the ground sampling activation is live in stores nationwide across 22m packs from the 25th January 2021.