Senior CRM Executive

Closing Date: Not Specified

Job Types: Full-time, Permanent

Salary: £25,500 to £31,000 per year

Company Overview

DRG is the UK’s leading digital rewards and consumer incentive agency, owning brands including Kids Pass, Digital Perks, Popcorn Pass and more. All powered by our own digital platforms, our 40 strong work-force are housed in our modern offices in Altrincham, just outside Manchester city centre.

Our culture is fast-paced and unique, we recognise great achievements with great rewards. To support our ambitious growth, we are looking for a commercially astute, ambitious individual that can bring fresh and innovative thinking to DRG, and play a part in driving the group forward on its truly exciting journey. We at DRG believe in our business mantra of ‘We live it’, and we’re looking for likeminded people to join us. We invest in the development of our staff to help everyone achieve their full potential and are supportive and motivating across all departments of the business.

We’re a fast-growing business that leverages strong partnerships to create compelling digital propositions for clients including Mars, Vodafone, Iceland and Admiral.

Kids Pass is one of our brands and is the UK’s leading days out saving app for families – and we’re on an exciting journey of inspiring hundreds of thousands of British families to save on memory making experiences. Through our app, we have a simple philosophy of fuelling family-fun through savings. No matter if it’s theme parks, local zoos, bowling alleys, trampoline parks or cinemas - fun & discounts are the two special ingredients in our lifeblood.

Recently our members app has seen a major growth spurt and is ready to become the go-to place for booking and inspiring days out for less than full-price. Want to have some fun? Come and join our small but mighty team of memory-makers and boredom-busters!

We are always looking for new & innovative thinkers to support our great team based in Altrincham - the bustling market town in South Manchester.

The Role

As a core cog in business success – we are hiring an experienced CRM professional to support our Marketing Manager in managing customer relations. Covering our entire member database, you will lead on building meaningful relationships and ensure we deliver the market-leading value that we promise to our lovely loyal members.


Setting the strategic and tactical goals for CRM/Data - Email, App, SMS marketing, alongside growing newer channels Ideation and execution of segmentation of our customer databases Setup and optimise customer Workflows and Auto emails Ideating, designing and executing AB testing to optimise our marketing messaging With a heavy focus on increasing subscription retention - You will maintain an impeccable standard of service integrity for our digital platforms, to grow member relations whilst optimising conversion rates and increasing in-life use of our service Ensuring a seamless customer experience from acquisition through to retention in order to maximise lifetime value. Working closely with the analytics team on measuring the effectiveness of all campaigns, constantly looking to improve ROI Refining and analysing performance data with weekly reporting on Key Performance Indicators, and providing actionable insights. Proficiency in navigating dashboards and Microsoft Excel Take ownership for key retention, churn and conversion targets and report on these regularly Continuously evaluate our product against competitors to find a competitive edge Regularly write & present business cases to board of directors on product roadmaps and priorities


1-2 years+ CRM experience Mandatory experience in setting up auto campaigns, and executing segmentation queries Experience in organising fast-paced content/comms plans Preferred experience with subscription-based products & services Ability to build meaningful relationships with members that stick Powers of persuasion without being a pushy sales-type Experience in creating email campaigns Highly organised and able to work in an extremely fast-paced environment Be an exceptional communicator – being able to forge strong relationships with team leaders in Partnerships, Marketing and Engineering departments Have a minimum of 2 years in an B2C role, with acute Marketing awareness in order differentiate the product and contribute ideas for user engagement, promotions & exclusives Experience in web and app-based analytics Monitor and action upon product reviews: driving the Marketing and Partnerships teams to continually improve product NPS score and UX


Very nice people and culture Allocated time for learning and personal development Pension auto enrolment DRG Staff Discounts on days out, cinema and more! New office and fun socials 25 days holiday + bank holidays