Paid Media Specialist

About DRG

The Digital Rewards Group Limited have a growing suite of Apps and websites predominately offering discounts to the UK’s leading Cinema chains, Theme Parks, Restaurants & Family leisure activities. We operate in the B2C space offering a subscription service, accessible by app, that saves families money on family activities and attractions. We also operate in the B2B space with an offering to the employee benefits market and also operate customer retention and engagement promotions with some of the UK’s biggest blue -chip companies. The business is growing rapidly, and has modern, well-positioned offices in Altrincham.

Location

This position requires regular in-person collaboration, and the successful candidate must be able to commute to our office in Altrincham three days per week. Two days per week will be from home.

Overview

We are seeking a talented and analytical PPC/Paid Social Analyst to join our team. The ideal candidate will be passionate about digital marketing, with a strong understanding of PPC and paid social advertising platforms. As a PPC/Paid Social Analyst, you will be responsible for optimizing and managing paid advertising campaigns across various channels to drive performance and achieve our objectives.

Responsibilities

• Develop, implement, and manage PPC and paid social advertising campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, etc.
• Conduct keyword research, ad copywriting, and ad creative optimization to maximize campaign performance and ROI.
• Perform audience targeting and segmentation to reach the most relevant audiences for each campaign.
• Analyze campaign performance data and metrics to identify trends, insights, and areas for improvement.
• Generate regular reports to communicate campaign performance to clients and internal stakeholders.
• Collaborate with cross-functional teams including design, content, and development to ensure alignment and effectiveness of campaigns.
• Stay updated on industry trends, best practices, and new technologies in PPC and paid social advertising.
• Utilize Google Analytics and GA4 to track and analyze website traffic, user behavior, and campaign performance.

Requirements

• Minimum 2+ years of experience in PPC and paid social advertising.
• Proficiency in managing campaigns on platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, Twitter Ads, etc.
• Strong analytical skills with the ability to interpret and draw insights from campaign performance data.
• Excellent communication skills, both written and verbal.
• Detail-oriented with a strong focus on accuracy and quality.
• Google Ads certification and/or other relevant certifications are a plus.
• Experience with analytics platforms such as Google Analytics and GA4 is required.
• Familiarity with website tagging and event tracking for campaign optimization is a plus.

If you are a results-driven individual with a passion for digital marketing and a strong background in paid search advertising, we want to hear from you. We offer competitive compensation packages, comprehensive benefits, and opportunities for professional growth.

To Apply

When submitting your CV, please supply a cover letter in the message/cover letter field detailing why you believe you are well-suited for this position. In your cover letter, highlight your relevant experience, key achievements, and how your skills align with the requirements outlined in the job description.