DRG News

With calls to save money dominating the headlines, the time is now to for brands and retailers to implement and utilise rewards and loyalty programs.

They are now more relevant than ever.

A Google Trends search showed Britons are searching for brand rewards now more than they have in the last 5 years.

Additionally, rather than using them for discounts on high-end items and occasional treats, 42% of Brits are now using loyalty programs for everyday items to get them through the difficult current times, according to market research by eWallet app Swapi.

Whilst consumers have become more reliant on rewards programs, retailers cannot get complacent. Research shows that 40% of consumers are shopping around more than they have in the past. Retailers need to continue to provide offers that are relevant and meaningful, and that add both monetary and non-monetary value to drive genuine loyalty. Consumers are focused on finding low prices, however genuine loyalty is still a strong factor and should be considered by retailers, rather than relying on becoming the lowest bidder.

How can Digital Rewards Group help you connect with and retain your customers? Whether it’s a white-label solution, access to discounts or even just help with a brainstorm, we are always happy to chat through a solution.

For more information on how we can help your brand, call James on 07540 453 254 or email [email protected].