DRG News

We’ve teamed up with Everyone Active to make a splash when the pools re-open!

The Digital Rewards Group are delighted to announce a new national campaign with fitness operator Everyone Active via their agency Broccoli.

Everyone Active, who manage over 200 leisure centres across the UK, ran a successful regional campaign in 2019/2020, incentivising parents to join their award-winning swimming lessons by offering a reward of a 6-month Kids Pass membership.

Due to the success of this campaign, Everyone Active has decided to run the campaign again in 2021, this time on a national basis.

Kids Pass is the UK’s No.1 family discounting club, providing over 4,000 discounted offers nationwide covering theme parks, zoos, cinema and staycations, as well as home learning resources, films, shopping and much more. Perfect for the roadmap back to “normal” and to act as an added value incentive for families looking to get their kids back in the pool when lockdown is lifted.

Elese Fisher, Broccoli Managing Director commented: “As our client is increasingly focused on customer retention, we work to find partners such as DRG that will help us bring added value to the market. This is one of a number of promotions we’ve delivered for Everyone Active that aim to both drive the acquisition of swimming lessons customers and reward those loyal parents with children already on the scheme.”

Craig Allen, Regional Sales and Business Manager with Everyone Active added: “In 2019 we trialled an offer to reward both new and existing customers with a Kids Pass membership. The positive impact on sales and retention was clear and it convinced us to extend the promotion and offer the incentive to our customers nationally.”

From a DRG’s perspective, Business Director James Mellor said: ‘We’re delighted to be working with Everyone Active once more. Kids Pass memberships will provide a great helping hand for families to get back to doing the things they love together, whilst saving money at the same time.’

The campaign is now live across all 200 centres nationwide, so keep your eyes peeled for it in your local area.

For more information on how we can help your brand, please call Ian Pearce on 07810 800568 or email [email protected]

2022 IPM Awards – Gold. "Use of applied technology in campaign management". Vodafone Very Me Rewards
2022 IPM Awards – Gold. "Exceptional Promotional Marketing Management". Vodafone Very Me Rewards
2022 IPM Awards – Bronze. "Shopper Activation of the Year". M&S Sparks x Kids Pass campaign
2021 Prolific North Marketing Awards Gold Award Winner - Kids Pass - "Best Tourism and Leisure Campaign"
2019 IPM Awards Gold Award Winner - Popcorn Pass - "Shopper Activation in an Owned Retail Environment"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Incentive, Loyalty, Reward or Motivation Programme"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Telecoms, Mobile & Home Tech"
2019 IPM Awards Bronze Award Winner - Popcorn Pass - "Integrated, Multi-Touchpoint"