DRG News

We’ve got a Lidl bit of good news...

We here at DRG have today launched an exciting new campaign, in partnership with Lidl, the nationwide supermarket chain.

Lidl Plus, the supermarket giant’s loyalty app, are offering both existing customers and those who download and sign-up to the app a free 3-month Kids Pass, plus the opportunity to then purchase an annual membership at an exclusive price point.

Kids Pass, DRG’s flagship consumer product, is the UK’s number-one family saving’s app with thousands of offers spanning theme parks, safari parks, cinema, dining and so much more.

Speaking on the new partnership, Business Director James Mellor noted “We’re thrilled to work with a company like Lidl, offering their customers discounts across a host of attractions meaning there really is something for everyone. We’re experts in customer loyalty and acquisition so this campaign is the perfect fit for us as a brand and agency and we can’t wait to see the results”

We extend our thanks to the team here Digital Rewards Group, as well as both the Lidl team and our agency partner Mando-Connect.

Digital Rewards Group deliver engagement strategies that encourage retention and brand loyalty. For more information on how we can help your brand, please call James Mellor on 07540 453 254 or email [email protected]

2022 IPM Awards – Gold. "Use of applied technology in campaign management". Vodafone Very Me Rewards
2022 IPM Awards – Gold. "Exceptional Promotional Marketing Management". Vodafone Very Me Rewards
2022 IPM Awards – Bronze. "Shopper Activation of the Year". M&S Sparks x Kids Pass campaign
2021 Prolific North Marketing Awards Gold Award Winner - Kids Pass - "Best Tourism and Leisure Campaign"
2019 IPM Awards Gold Award Winner - Popcorn Pass - "Shopper Activation in an Owned Retail Environment"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Incentive, Loyalty, Reward or Motivation Programme"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Telecoms, Mobile & Home Tech"
2019 IPM Awards Bronze Award Winner - Popcorn Pass - "Integrated, Multi-Touchpoint"