DRG News

Kids Pass Takeover Days 2024!

DRG are excited to announce the continuation of our Buyout Days for 2024, following the tremendous success of the past two years!

We have planned two thrilling days, filled with goodies, exclusively for our Kids Pass customers and DRG clients at two of the UK’s best attractions – these include LEGOLAND Windsor Resort on Sunday 3rd March & Drayton Manor Resort on Saturday 9th March.

Our members receive exclusive early access at the start of the 2024 season ahead of the resorts opening to the public, shorter queues by capping numbers, making it a super special day for those attending at world-class prices!

We eagerly anticipate welcoming all customers and clients to these takeover days! For those interested in attending, we still have Drayton Manor tickets available to buy via the Kids Pass app. Here’s what a few of our customers have had to say previously…

Emily: I have been to Alton Towers dozens of times, and this was the best experience I’ve had so far. Went on 10 rides in 5 hours and stopped an hour for lunch. Kids loved it, we loved it, 100% would go again.

Julie: Took my grandchildren to the buyout day at Legoland last weekend and wasn’t sure what to expect however, we had a lovely day out. Shorter queues, cheaper tickets, helpful staff, and good weather – exceeded my expectations and more, we will be back!

2022 IPM Awards – Gold. "Use of applied technology in campaign management". Vodafone Very Me Rewards
2022 IPM Awards – Gold. "Exceptional Promotional Marketing Management". Vodafone Very Me Rewards
2022 IPM Awards – Bronze. "Shopper Activation of the Year". M&S Sparks x Kids Pass campaign
2021 Prolific North Marketing Awards Gold Award Winner - Kids Pass - "Best Tourism and Leisure Campaign"
2019 IPM Awards Gold Award Winner - Popcorn Pass - "Shopper Activation in an Owned Retail Environment"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Incentive, Loyalty, Reward or Motivation Programme"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Telecoms, Mobile & Home Tech"
2019 IPM Awards Bronze Award Winner - Popcorn Pass - "Integrated, Multi-Touchpoint"