DRG News

Kids Pass ‘takeover day’ at Alton Towers Resort Going Ahead!

Our Family discounting app Kids Pass is hosting its first ‘takeover’ event at Alton Towers Resort on 6th March 2022, with our members enjoying exclusive access to the theme park ahead of the general public After 2 years of Covid delays, our popular family saving app will finally get the green light to host an event exclusively for its members at heavily discounted admission rates. The event grants families access to Alton Towers Resort a whole 2 weeks before it officially opens for the 2022 season, with tickets a snip at just £16.50 for children and £18.50 for adults!

The discounted day bolsters the already impressive roster of days out savings on Kids Pass, including family getaways, kids activities and local things to do which members take advantage of. The app is firmly established in the online space with over a million parent-users, however this event marks the first physical display of the brand and demonstrates a promise to inject much-needed affordable and magical moments into the lives of families.

Michael Kilmartin, Partnerships Director at Kids Pass said “Two years in the making we’re absolutely thrilled that we are able to bring this special day at Alton Towers Resort to thrill-seeking families up and down the country. It’s all about empowering mums, dads, and kids with the ability to get back to doing the things they love together, whilst saving money at the same time.”

The cost-of-living crisis is clear to see and we're naturally seeing purse strings being tightened all over the country. So Kids Pass are more determined than ever to enable mums, dads & kids to continue to enjoy memorable experiences at affordable prices.”

The ‘Takeover’ day offers paying members of Kids Pass, along with their friends & family, the perfect opportunity to explore what’s new at Alton Towers Resort in 2022. Admission on the day contains full ride access, the opportunity to explore and meet characters in CBeebies Land, and there’ll even be Kids Pass goodies up for grabs on the Kids Pass wheel of prizes!

Access to ticketing can be found within the Kids Pass App, which runs a 30-day trial that opens up a plethora of savings across a range of activities. The most popular of which includes discounted cinema tickets & snacks available 24/7, as well as free entry for children at aquariums, Kids eat free at restaurants and slashed prices at the UK biggest theme parks & zoos.

With over 50 world-class rides and attractions set over 500 acres of Staffordshire countryside, the Alton Towers Resort Takeover event is set to be an unforgettable day out for lucky families!

For more information on membership and all offers, visit Kids Pass.