DRG News

Digital Rewards Group are thrilled to announce the launch of a new and exciting campaign, in partnership with the Daily Mail

The campaign which is now live, offers all Daily Mail print and online readers a free, 3-month Kids Pass membership! The free Kids Pass promotion offers families big savings at hundreds of leisure, food and holiday venues nationwide.

These savings include up to 30% off Drayton Manor and Gulliver’s theme parks, 10% off at Go Ape, kids eat free at Hard Rock Café, up to 30% off at all major cinema chains and up to 50% off family holidays, helping make a UK staycation for families even more fun! We know, wow!

Business Director James Mellor noted: “We are extremely excited at the opportunity this partnership presents to both parties. From our perspective we know the Daily Mail places a huge emphasis on supporting and informing families up and down the country, this makes their readership a perfect audience and one who will identify and derive so much value from our family-oriented savings service.

On the other hand, Daily Mail readers get access to a platform that has helped families save over £5 million alone on cinema tickets. That just cinema tickets, we have over 4000 discount offers!

We would like to put on record our thanks to our team here at Digital Rewards Group, as well as the Daily Mail team for pushing this campaign live in such short order”.

Digital Rewards Group deliver engagement strategies that encourage retention and brand loyalty. For more information on how we can help your brand, please call Ian Pearce on 07810 800568 or email [email protected]

2022 IPM Awards – Gold. "Use of applied technology in campaign management". Vodafone Very Me Rewards
2022 IPM Awards – Gold. "Exceptional Promotional Marketing Management". Vodafone Very Me Rewards
2022 IPM Awards – Bronze. "Shopper Activation of the Year". M&S Sparks x Kids Pass campaign
2021 Prolific North Marketing Awards Gold Award Winner - Kids Pass - "Best Tourism and Leisure Campaign"
2019 IPM Awards Gold Award Winner - Popcorn Pass - "Shopper Activation in an Owned Retail Environment"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Incentive, Loyalty, Reward or Motivation Programme"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Telecoms, Mobile & Home Tech"
2019 IPM Awards Bronze Award Winner - Popcorn Pass - "Integrated, Multi-Touchpoint"