DRG News

DRG Helps Money Saving App ‘Loop’ To Soft Launch

Digital Rewards Group are delighted to announce the launch of a new campaign, in partnership with Loop, the brand-new social money sharing App.

Loop, as a new fintech start up business, have enlisted DRG to provide a suite of rewards to support their offering and soft launch, which runs from February through to May.

The preliminary area of focus for the launch is Bristol and to drive maximum relevancy, DRG have sourced bespoke rewards, specific to the area and energetic target audience. Unique axe throwing experiences, connoisseur selected wine samplings and discounted gastro pub brunches will all be making a cheeky appearance.

Speaking on the new partnership Business Director James Mellor noted “Loop are going to catapult their way into the fintech sector in 2022. Their main aim is to bring people together to make splitting bills and money lending as stress-free and easy for all users as possible.”

This ethos fits really well with DRG’s own, as we look to encourage brand loyalty through value for money offerings. We feel their massively relevant selling point is particularly acute now with the cost-of-living crisis taking hold, whilst their revised proposition in partnership with DRG will allow them to stand out from competitors across personal finance, bill splitting and money spotting apps”

Adding to this Beth Graley Junior Account Manager noted “We are delighted on two fronts with this campaign.”

“First and foremost is the strength of the offering we have put together for Loop - preliminary downloads of the app, continued usage and the promotion of referrals will all be encouraged and incentivised by the best in class, added-value incentives.”

“The second is the technology that we have deployed. DRG have revolutionised their service offering during this partnership by creating a purpose-built API for Loop. Loop users will be accessing these offers, all within the Loop App itself, without any interference to their experience of the brand.”

We would like to put on record our thanks to our team here at Digital Rewards Group, as well as the Loop team for pushing this innovative campaign live.

Digital Rewards Group deliver engagement strategies that encourage retention and brand loyalty. For more information on how we can help your brand, please call Beth Graley on 07712567623 or email [email protected]