DRG News

Now we wouldn’t want to make a meal of it… but we are about to make family mealtimes even tastier! For a second time!

The Digital Rewards Group is delighted to be launching a second, national on-pack promotion for Dolmio® and the Mars Food group.

Last time around Dolmio® asked DRG to engage their family-based audience and partner with retailers to activate an exciting shopper campaign, delivering only the best-in-market added value on-pack promotion.

Well, it’s safe to say that after offering of a free, 3-month Kids Pass® with every jar of Dolmio® and saving Kids Pass Members over £30k in savings, we did exactly that.

This time around and with the lifting of Covid-19 restrictions, we are excited to leverage the full potential of Kids Pass.

Kids Pass® is DRG’s flagship consumer savings club app, providing discounts and savings across a plethora of sectors including home learning, films and content, experiences and much more. With a list of over 4,000 offers nationwide, there really is something for everyone.

DRG's Business Director, James Mellor stated "As one of the biggest on-pack offers DRG has ever executed, our 'Dolmio Days Out' campaign already stands out within our business for a number of reasons. We created, developed and supplied a full end-to-end rewards and marketing campaign spanning tens of millions of jars of Dolmio across all major supermarkets and wholesale channels, powered by our 'Kids Pass' product. We were honoured to win an account the size of Mars, but then having to counter the challenges faced by the pandemic in the space of a couple of weeks made this campaign truly unparalleled.

We're really excited to be working with Mars Foods on the second iteration of this campaign, as it’s such a great brand fit for both Kids Pass and the Dolmio® brand. Being able to support Dolmio® consumers with family-based savings when a cost-of-living crisis is biting, is the key element of this campaign. We are excited to see it returning to shelves."

The campaign is live now across 28m packs nationwide so keep a look out for promotional packs in all major retailers and the wholesale channel.

For more information on how we can help your brand, call James on 07540 453 254 or email [email protected].

2022 IPM Awards – Gold. "Use of applied technology in campaign management". Vodafone Very Me Rewards
2022 IPM Awards – Gold. "Exceptional Promotional Marketing Management". Vodafone Very Me Rewards
2022 IPM Awards – Bronze. "Shopper Activation of the Year". M&S Sparks x Kids Pass campaign
2021 Prolific North Marketing Awards Gold Award Winner - Kids Pass - "Best Tourism and Leisure Campaign"
2019 IPM Awards Gold Award Winner - Popcorn Pass - "Shopper Activation in an Owned Retail Environment"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Incentive, Loyalty, Reward or Motivation Programme"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Telecoms, Mobile & Home Tech"
2019 IPM Awards Bronze Award Winner - Popcorn Pass - "Integrated, Multi-Touchpoint"