DRG News

DRG Announces New Campaign With M&S!

Digital Rewards Group are delighted to announce a brand-new campaign launching with Marks & Spencer!

The campaign, launching today – Wednesday 16th June – instore and online, provides Sparks customers spending over £20 on Kids Wear clothing a Free 3-month Kids Pass membership.

Kids Pass is the UK’s No.1 family discounting club, providing over 4,000 discounted offers nationwide covering theme parks, zoos, cinema and staycations, as well as home learning resources, films, shopping and much more. Perfect to act as an added value incentive to allow families to get back their time they have missed over the last 12 months.

A huge amount of work has gone into this from both teams, across all areas of the business over the last 8 months and we are hugely proud to see this going live today. We would like put on record our thanks to the whole M&S team in bringing this campaign to life as well as everyone involved within DRG team.

The campaign is now live across all 1,000+ stores nationwide, so keep your eyes peeled for it in your local area.

For more information on how we can help your brand, please call Ian Pearce on 07810 800568 or email [email protected]

2022 IPM Awards – Gold. "Use of applied technology in campaign management". Vodafone Very Me Rewards
2022 IPM Awards – Gold. "Exceptional Promotional Marketing Management". Vodafone Very Me Rewards
2022 IPM Awards – Bronze. "Shopper Activation of the Year". M&S Sparks x Kids Pass campaign
2021 Prolific North Marketing Awards Gold Award Winner - Kids Pass - "Best Tourism and Leisure Campaign"
2019 IPM Awards Gold Award Winner - Popcorn Pass - "Shopper Activation in an Owned Retail Environment"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Incentive, Loyalty, Reward or Motivation Programme"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Telecoms, Mobile & Home Tech"
2019 IPM Awards Bronze Award Winner - Popcorn Pass - "Integrated, Multi-Touchpoint"