DRG News

DRG announce new national campaign with Freesat

The Digital Rewards Group are thrilled to announce a new national campaign with Freesat, the subscription free, 4K satellite service!

The campaign will run from 19th July to 11th October 2021 and will allow Freesat customers to claim a free Kids Pass annual membership worth £39.99.

Kids Pass is the UK’s No.1 family discounting club and provides over 4000 discounted offers nationwide covering theme parks, zoos, cinema and staycations, as well as learning resources, films, shopping and much more.

There has been a colossal push to roll out this campaign in a timely manner and we would like to thank both Freesat and Cat Among The Pigeons for helping to deliver this promotion.

From a DRG’s perspective, Business Director James Mellor said: ‘We’re delighted to be working with Freesat on this campaign. We recognised instantly that both parties are determined to provide amazing experiences to families, at affordable prices. Kids Pass memberships will empower Freesat families with the ability to get back to doing the things they love together, whilst saving money at the same time.’

Andrew Kilmartin, Chief Executive Officer, added ‘Our engagement strategies encourage retention and brand loyalty. We offer surprise and delight and seasonal campaigns to keep users coming back. We achieve this by focusing firmly on the customer experience and making sure we offer exceptional value for money, and I think we have in place a really solid value proposition that will help Freesat engage its customers well into the future.’

For more information on how we can help your brand, please call Ian Pearce on 07810 800568 or email [email protected]

2022 IPM Awards – Gold. "Use of applied technology in campaign management". Vodafone Very Me Rewards
2022 IPM Awards – Gold. "Exceptional Promotional Marketing Management". Vodafone Very Me Rewards
2022 IPM Awards – Bronze. "Shopper Activation of the Year". M&S Sparks x Kids Pass campaign
2021 Prolific North Marketing Awards Gold Award Winner - Kids Pass - "Best Tourism and Leisure Campaign"
2019 IPM Awards Gold Award Winner - Popcorn Pass - "Shopper Activation in an Owned Retail Environment"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Incentive, Loyalty, Reward or Motivation Programme"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Telecoms, Mobile & Home Tech"
2019 IPM Awards Bronze Award Winner - Popcorn Pass - "Integrated, Multi-Touchpoint"