DRG News

Digital Rewards Group Wins Gold at National Marketing Awards!

Digital Rewards Group are delighted to announce that we have taken not one, not two, but three awards at The Institute of Promotional Marketing (IPM) Awards!

But first, what is the Institute of Promotional Marketing? The IPM promotes and progresses brand activation and promotional marketing, whilst the IPM Awards represent the pinnacle of excellence in the Promotional Marketing industry. IPM representatives also serve on various industry committees, such as the Committee of Advertising Practice, the body which is responsible for writing the rules which underlie the UK’s regulatory system for marketing.

Now for the awards! The three wins are split across three categories, all of which have been judged to differing objectives and standards. Without further ado…

GOLD AWARD - Exceptional Promotional Marketing Management - VeryMe Rewards Adventure Days; with agency partner, Mando-Connect and client, Vodafone

Judges’ Comments – Simple, clear and compelling rewards. The suitability of this solution to the challenge, and in the timeframe deserves credit.

GOLD AWARD - Use of Applied Technology in Campaign Management - VeryMe Rewards Adventure Days; with agency partner, Mando-Connect and client, Vodafone

Judges’ Comments – Vodafone’s VeryMe Rewards platform demonstrated exceptional service through the delivery of a hugely complex activation in rapid time to achieve great success at volume.

BRONZE AWARD - Shopper Activation of the Year – Sparks Kids Wear x Kids Pass Campaign; with client, Marks and Spencer

Speaking on the awards, Business Director James Mellor noted “For us as a team, it represents months of collective hard work and it’s terrific to have our work recognised at a nationwide level, especially when you consider the campaigns up for nomination this year, all of which have been incredibly successful by way of creativity, effectiveness and return on investment.”

We would like to put on record our thanks to our team here at Digital Rewards Group, as well as our clients and partners at Marks and Spencer, Mando-Connect & Vodafone for making these wins possible.

A further round of applause goes to not just the winners, but all the participants as this year’s awards. It genuinely is fantastic to see our industry doing so well, how well it has adapted and how resilient it has been, despite the challenges faced in recent times. The future is bright.

Digital Rewards Group deliver engagement strategies that drive acqisition, encourage retention and deliver brand loyalty. For more information on how we can help your brand, please call James Mellor on 07540453 254 or email [email protected]

2022 IPM Awards – Gold. "Use of applied technology in campaign management". Vodafone Very Me Rewards
2022 IPM Awards – Gold. "Exceptional Promotional Marketing Management". Vodafone Very Me Rewards
2022 IPM Awards – Bronze. "Shopper Activation of the Year". M&S Sparks x Kids Pass campaign
2021 Prolific North Marketing Awards Gold Award Winner - Kids Pass - "Best Tourism and Leisure Campaign"
2019 IPM Awards Gold Award Winner - Popcorn Pass - "Shopper Activation in an Owned Retail Environment"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Incentive, Loyalty, Reward or Motivation Programme"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Telecoms, Mobile & Home Tech"
2019 IPM Awards Bronze Award Winner - Popcorn Pass - "Integrated, Multi-Touchpoint"