DRG News

We’ve assembled a white label, i-frame solution that offers AA members relevant days out rewards throughout the year!

The AA, which is the UK’s largest motoring organization with over 14 million members in the UK, requested the help of DRG to assist them in providing their family audience a days out proposition.

AA members can take advantage of massive savings on Adrenaline Fuelled days out, Epic Staycations, Animal Adventures and loads of other Exciting Experiences!

The campaign, which is expected to get a minimum of 30,000 redemptions, launched on 4th October 2022 and will run until 4th October 2023.

On the partnership, Elinor Switzer Marketing Manager at The AA noted "We had initial conversations about a partnership with DRG a couple of years ago but unfortunately, we didn’t have the right technical capability in place at the time. I’m happy to say after a long journey we have now launched ahead of the October half term. The DRG team were responsive and brought in their tech experts to make sure we had the mechanics and reporting in place which we needed. The benefits now available offer new experiences for our members which will add value to their membership. I’m looking forward to seeing the partnership grow."

For more information on how we can help your brand, call James on 07540 453 254 or email [email protected].