DRG News

Days Out & Cinema are BACK!

As we step back into some sort of normality, our partners have been working extremely hard and are following all the appropriate guidance to ensure all venues are safe and Covid-19 secure for all customers and their staff now that they are open.

On the back of this, we have seen a huge take up of our members buying tickets for days out, theme parks and even pre-booking cinema tickets 2 weeks before they opened!

Consumer confidence has increased and people are looking forward to a post-pandemic future. Whilst face masks and hand sanitizer are here to stay for the foreseeable future, it’s clear that consumers are wanting to get back outside to enjoy their leisure time.

A strong Summer & Winter at the UK Cinemas is predicted with a bottleneck of blockbusters due to be released – Peter Rabbit 2 coincided with the UK cinemas opening last week, with Cruella, Spider-Man 3 and the much anticipated ‘No Time to Die’ to follow.

Our Popcorn Pass product, that provides up to 40% off adult and children’s tickets, 7 days a week, will be an ideal way to help people get back to watching films on the big screen at a discounted rate.

With Staycation set to be huge over the next few years before confidence in travelling abroad is restored, being able to book your holiday at a discount rate whilst pre-booking your fun activities whilst away, will ensure an exciting itinerary!

With Kids Pass providing a one stop shop for leisure savings all year round on days out, cinema, holidays and even gift cards - it is a perfect product to provide families with the tools to plan their discounted days out, when they want.

If you would like to find out how DRG can help you encourage acquisition, retention, rewarding loyalty or VIPs or simply saying ‘thank you’ for your business, please call Ian Pearce on 07810 800568 or email [email protected].

2022 IPM Awards – Gold. "Use of applied technology in campaign management". Vodafone Very Me Rewards
2022 IPM Awards – Gold. "Exceptional Promotional Marketing Management". Vodafone Very Me Rewards
2022 IPM Awards – Bronze. "Shopper Activation of the Year". M&S Sparks x Kids Pass campaign
2021 Prolific North Marketing Awards Gold Award Winner - Kids Pass - "Best Tourism and Leisure Campaign"
2019 IPM Awards Gold Award Winner - Popcorn Pass - "Shopper Activation in an Owned Retail Environment"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Incentive, Loyalty, Reward or Motivation Programme"
2019 IPM Awards Silver Award Winner - Popcorn Pass - "Telecoms, Mobile & Home Tech"
2019 IPM Awards Bronze Award Winner - Popcorn Pass - "Integrated, Multi-Touchpoint"