DRG News

We had a brilliant evening at the Institute of Promotional Marketing (IPM) Awards at Nobu last week, joining some of the best talent from across the promotional marketing industry to celebrate another year of fantastic work. We were particularly delighted to come away with a win for our partnership with GoHenry, recognising the work we delivered together to create a valuable and engaging customer reward.

Our partnership with GoHenry saw us develop a tailored Kids Pass reward, giving eligible customers access to a 12-month membership with savings across family days out, holidays, cinema, shopping and more. The reward was designed to provide genuine added value for GoHenry customers, while supporting the brand’s wider customer acquisition and engagement objectives, with our team working closely with GoHenry throughout the campaign to create a simple, relevant and valuable customer experience.

Winning an IPM Award is a fantastic recognition of the work that went into bringing the GoHenry partnership to life and highlights the value of creating rewards that are both relevant to customers and aligned with wider brand objectives. We’re proud to have worked alongside the GoHenry team on the campaign and to see the partnership recognised by the industry.

A huge thank you to the IPM team for a fantastic evening, and to everyone involved in making the GoHenry partnership such a success. 🏆