DRG News



We're adding something extra to family mealtimes with our brand new client Mars Foods


The Digital Rewards Group are delighted to be working with renowned Mars Food brand, Dolmio® delivering a national on-pack promotion.

Dolmio®, the number one Italian sauce brand in the UK, has been a household name for decades. They came to DRG to ask how best to engage their family-based audience and partner with retailers to activate an exciting shopper campaign delivering a best-in-market added value on-pack promotion.

There was only one option, a free 3 month Kids Pass® with every jar of Dolmio.

Kids Pass® is DRG’s flagship consumer savings club app, providing discounts and savings across a plethora of sectors including home learning, films and content, experiences and much more. With a list of over 4,000 offers nationwide, there really is something for everyone to utilise whether in lock-down or when the world returns to "normal".

Customer Marketing Manager Carly Bowes said "Kids Pass® was the obvious choice as we looked to provide our consumers with real value from an on-pack promotion for the Dolmio® brand in the UK market. The in home offers ensure that there is something for every family, even during the current restrictions we are facing. We're really excited to see how the campaign performs and how much our customers can save over the course of the campaign in 2021".

DRG’s Business Director, James Mellor mirrored this by saying, "We're really excited to be working with Mars Foods on this campaign as it’s such a great brand fit for both Kids Pass and the Dolmio® brand. Being able to support Dolmio® consumers with family based savings at such a challenging time is the key element of this campaign. We can’t wait to see it on shelf".

The campaign is live now across 22m packs nationwide so keep a look out for promotional packs in all major retailers and the wholesale channel.

For more information on how we can help your brand, call James on 07540 453 254 or email [email protected]